DRC – Directing Reliable Creativity

That’s not what it stands for

In the first post next week I want to share a great concept for evaluating ideas; to round out this week’s posts I thought I would share something that has had a profound impact on the way I approach creativity over the last few years. I’ve heard feedback from lots of people who say that this simple process has transformed the way they look for ideas.

DRC stands for Dreamer, Realist, Critic: it came from research by Robert Dilts, who was looking at the practices of companies that succeed. At Disney he found that there were three steps – three deliberate steps – taken to ideas and creativity.